Archive | March 2012

[Music Monday] Actually, Music Startups In Indonesia Have Been Around For A While (Part 1)

What is a startup, actually? And in the context of DailySocial, what is a tech startup, anyway? According to Wikipedia, a startup is a “company or temporary organization designed to search for a repeatable and scalable business model”. The article goes on to describe that “Startup companies can come in all forms, but the phrase “startup company” is often associated with high growth, technology oriented companies. Investors are generally most attracted to those new companies distinguished by their risk/reward profile and scalability”. You can read the whole thing on the link provided, but I think I’ve put the key definitions here. And I think most people would add “under 3 years old” to that criteria.

Now, with all the attention that tech startups have been receiving the past year, a quick look at the Showcase shows a small smattering of music startups, some defunct, some only having a beta signup page, and some not live at all. Although I agree that it the list is less than comprehensive, it shows that at least music startups have largely gone unnoticed by the recent wave of media attention towards startups in general. If you don’t believe me, try an internet search for music startups in Indonesia, and see where that gets you.

Read the rest of the article at Dailysocial.

Kabaret Oriental: Anak Emas Juragan Batik

Eki Dance Company dari tanggal 20-24 Maret, 2012 menggelarkan acara Kabaret Oriental: Anak Emas Juragan Batik di Gedung Kesenian Jakarta. Mengutip dari website Indonesia Kaya,  mengangkat cerita soal perebutan cinta, harta dan tahta dalam sebuah keluarga pengusaha bisnis batik. Kabaret Oriental ini menggabungkan unsur-unsur drama, tari, musik, lagu dan multimedia kaya dengan unsur budaya oriental,  dan khusus untuk pertunjukan ini, para pemain menggunakan Batik Kudus dalam kostum-kostumnya.

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[Music Monday] What An Exciting Week For Digital Music!

Who says the music industry is dead? While Napster might of spelled doom at one point in history, the past 10 years has seen an ever-accelerating comeback in the digital music space. While iTunes might still hold a dominant spot over digital music sales, more innovations and startups are breaking into the scene and making their own noise (nudge at Spotify).  I literally couldn’t decide what to write about for this week’s column, so I’ve decided to do a short summary of all the interesting news around digital music.

read the rest of the post on Dailysocial.

Oreo Fun Carnival, Jakarta

Hari ini, hadir di Oreo Fun Carnival, di Parkir Timur Senayan, Jakarta! Acara ini berlangsung dari hari ini, tanggal 17 Maret 2012 sampai Minggu, 18 Maret 2012, dan menyediakan berbagai permainan menarik untuk anak-anak, sekaligus mengajak anak-anak melihat proses bagaimana biskuit Oreo dibuat, lewat permainan-permainan yang seru. Acara ini merupakan bagian dari perayaan 100 tahun Oreo, dan selain sudah diselenggarakan di Bandung seminggu sebelumnya, juga dilakukan serentak di 24 negara lain.

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I’ve Joined

I’ve been back in Jakarta, Indonesia for about 2 weeks now, and have started working for the past week; so I think it’s a good time to officially share here what I’m working on. As my work has a lot to do with social media, I might as well announce it on my personal blog as well.

I have joined, a company founded by my university friend Ramya, which is basically a technology services company that uses RFID tag technology for social media amplification. Simply put, once you register and connect your Facebook, Twitter or any other social network account to a RFID tag, you can tap that card to an RFID reader to ‘like’ things, check-in to places, and take a picture at a photo booth to upload to Facebook and other social networks. This creates a wonderfully engaging experience – I’m not exaggerating, I’ve seen it in action myself – and the possibility to connect social media with the ‘real’ world. Here’s a video of it in action:

We currently power various events, and we’re hoping to expand our activities into other areas as a technology solution. I’ll also be writing on the blog to talk about, well, work! But I promise, it won’t be just the usual string of ‘my company is currently doing this and that at where’ and I’ll write about the industry in general as well. If you have any questions or inquiries, suggestions, or anything at all, you can contact me directly at ario.tamat[at]

So, wish us luck!

[Music Monday] How Going Digital Can Help Music Licensing

Recently, many people have been talking about the so-called “future of music’, on how the music industry and/or the musicians can make money from music. A lot of focus has gone into mobile music offerings, music download services, and the music streaming services much heralded to be the “next big thing”. They’re all basically consumer-facing businesses, where the services – and the music companies partnered with them – attempt to monetize their music library direct to the music-loving consumer.

The music licensing aspect, however, is not talked about much, and even less understood.

Read the rest of the post on DailySocial.