Archive | April 2012

[Music Monday] Taking OpenEMI’s Torch And Taking It Further #unresolved

On April 22-24, 2012, a conference aptly named Rethink Music was organized by the Berklee College of Music in Boston. They basically brought together professionals from all over the music industry – from media, from the music labels, from artist management, and even from technology companies like Youtube, Rhapsody and Echo Nest (you can look at the whole speaker roster here). But one of the most interesting things announced and discussed at Rethink Music, in my opinion, is OpenEMI.

The basic concept of OpenEMI is to provide access to startups who want to create music applications and services based on EMI’s music library – and if the app is interesting enough, EMI may partner with the startup to develop it further. You can either request for a access to a wide range of songs, or request deeper access to single artists with more audio, video and other content. This developer-friendly system is supported by Echo Nest, the company that also has a wider-range API for music applications that power services like Spotify’s Radio feature.

Read the rest of the post at Dailysocial.

[] NewYorkarto: Orang Jawa Ngerap Di New York

Pada tanggal 27-28 April 2012, Jogja Hip Hop Foundation menyelenggarakan pementasan berjudul “NewYorkarto: Orang Jawa Ngerap Di New York” di Taman Ismail Marzuki. Pementasan ini cukup unik karena menggabungkan Hip Hop, gamelan dan orkestra, dengan lagu-lagu rap dalam bahasa Jawa. Kutipan dari website

NewYorkarto adalah sebuah konser restropektif perjalanan Jogja Hip Hop Foundation (JHF) dari panggung-panggung di tengah kampung di kota asalnya Yogyakarta hingga ke ibu kota kelahiran hip-hop; New York (US). Konser ini akan menghadirkan repertoar lagu-lagu Jogja Hip Hop Foundation (JHF) yang digubah ulang oleh Djaduk Ferianto dan Kua Etnika, serta dikemas dalam sebuah narasi besar yang dirancang oleh seorang dalang wayang kulit, Catur Kuncoro.

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[Music Monday] Music Labels, Make Something Simple And Put It On The Web!

As covered by DailySocial a few days ago, Touchten launched a music app in collaboration with Aquarius Musikindo, one of the ‘major independent’ labels (this is the term they use in the industry to note a large music label not affiliated with the Big Four: Sony, Universal Music, Warner Music and EMI). This move deserves applause as it shows that the music labels are willing to try out untested new waters, instead of trying to find a new medium to repeat the old business model of record music and profit by amount of sold copies.

I mean, if we’re going to move on from the issue if piracy, we might as well try something new. The increasing trend of concerts being a major income contributor for musicians has emphasized that the recorded music itself, obtained legally or illegally, is a way to sell a music experience, which in some cases in better enjoyed live.

I think if you checked each person who came to a Katy Perry concert, not all would have bought the original CD – but they definitely have paid full price to buy the concert tickets. Why? Because the concert is an irreplaceable experience, with different meaning to different people. Just like the songs themselves.

Read the rest of the post at Dailysocial.

[] Microsoft Campfire was honored to be appointed as the Audience Experience Partner for last week’s Microsoft Campfire event at *Scape Orchard, Singapore, organized by e27. The system was used for online preregistration for those who wanted to participate in the 2-day event, after which the preregistered attendants could just come to the registration desk at the event, confirm their identity, and get their RFID wristband.

Read the rest of the post at the blog.

[] Roro Mendut: Kisah Kasih Tak Sampai

“Roro Mendut: Kisah Kasih Tak Sampai” adalah sebuah pementasan dari Banyumili Productions, dan didukung oleh Djarum Foundation. Pagelaran yang diadakan pada 14 April 2012 kemarin, menampilkan antara lain Happy Salma, Ray Sahetapy dan Tio Pakusadewo. Cerita ini berlatar belakang era Kerajaan Mataram pada tahun 1600-an, di bawah kekuasaan Sultan Agung, dan bercerita soal kisah seorang gadis yang harus memperjuangkan dirinya. turut hadir untuk mengabadikan acara istimewa ini.

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[] LA Lights Menthol Sayfestville, 13-14 April 2012

Tempo hari tim sempat meramaikan acara Sayfestville di Gelanggang Renang Senayan, Jakarta. Acara ini diramaikan oleh artis-artis Indonesia seperti Indra Aziz, Stars & Rabbit, Bonita dan The Groove, dan artis-artis internasional seperti Rasmus Faber, Emily McEwan dan Colbie Caillat.

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Why You Should Care About Ringback Tones #unresolved

For many in Indonesia, the ringback tone is somewhat of a controversial issue; drawing the ire of many, and polarizing related industries into an almost “for-and-against” situation. But not too long ago, ringbacktones were the craze of the moment and the darling of the music industry (and remains the darling of the music industry, depending on who you ask). And not only the music industry – the soaring growth of the ringbacktone market was one of the first indications that Indonesia, as a digital content market, is simply different from other countries and plays by different rules.

I have been writing about how music startups have actually been around in Indonesia for the past 6-7 years or so, and I felt if fitting to dedicate the last post in the series to discuss the ringback tone. Popularized in Korea to replace that boring connecting tone when you wait for the person on the other end to pick up your call, ringback tones (also known as ‘color ringback tones’, as they added ‘color’ to your ringback tone), the technology was imported into Indonesia in 2004 where both Indosat and Telkomsel started building their ringback tone services and offered them to the public later that year. The telecommunication companies approached the music labels to obtain attractive content for these services; negotiations took place, and business deals were agreed which were to define the business model for ringback tones across the industry.

 Read the rest of the post at Dailysocial.