[Music Monday] Why Music Download Stores Won’t Work In Indonesia
The more I think of it, the more I think that many music services – at least in Indonesia – are going about it the wrong way. Since 2008, Indonesia has had a number of online music download stores. Various business models were tried – an ISP tried ISP billing, telcos tried charging via SMS, and some others even had a choice of payment systems; either through SMS or electronic voucher. Investments in (quite expensive) hosting and delivery systems were made, in an attempt to replicate what seemed to work overseas – the music download. Essentially, users will pay for a song that they want, and only the song that they want, and download it to their choice device. Most services were required to implement digital rights management (DRM) as a way to circumvent unauthorized copying, and the files themselves were usually confined to the device that downloaded the file.
Needless to say, it didn’t work. It has never delivered the results that the music industry wants, that’s for sure.
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