[Manic Monday] MTV EXIT; Entertainment + Digital For Pro-Social Causes
I think all of my articles to this date have been talking about the digital entertainment business and how various parts of that business- the artist or musician, the music label, the movie studio, the service provider, and so on – on how to create new business or expand on existing ones. In other words, how to make money. But it became apparent to me that digital entertainment is not always just about money, and I need to talk about something that uses digital entertainment to promote pro-social causes.
There are many pro-social movements that employ digital elements totheir campaigns, but I’d like to discuss about a pro-social movementthat uses a very familiar brand: MTV. Everybody knows MTV – whether or not they remain relevant in today’s entertainment scene will remain tobe seen – but not many people know that there are some pro-social movements using the MTV brand that are actually separate entities from MTV.
Read the rest of the post on Dailysocial.