[Manic Monday] Looking At E-Commerce From A Digital Entertainment Perspective
During the past two years, various e-commerce sites have set up shop in Indonesia, some being multinational companies setting up a branch here, some being joint ventures, and some local players as well. The objective is pretty clear – to enable sales of anything imaginable via the internet, to reach a larger amount of customers while increasing the level of convenience for them as they do not have to take the effort of going to a store. Although Indonesia may not yet reach the level of e-commerce like in some other countries, where they even sell fresh produce of the internet, it is pretty clear that these e-commerce sites are here to stay.
Bhinneka, arguably one of Indonesia’s e-commerce pioneers, started out with purely computer products and has expanded to gadgets and office supplies (to name a few). Multiply has switched from a blog and social network, into an e-commerce enabler, turning unofficial members who sold just about anything via their Multiply pages into official ‘stores’ by providing easy-to-use payment gateways and facilitating logistics for deliveries. Some players like Zalora attempt to offer products for certain niches (of products, and of customers), while others like Blibli and Rakuten Indonesia offer something for everybody.
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