[Manic Monday] Should Digital Distribution Channels Invest In Producing Content?

These might be interesting times for content creators the world over, as it is increasingly becoming cheaper to produce and distribute content  – music, movies, games, literature – and there are also a multitude of ways to enjoy such creations, where one creation can lead to another (for instance, a book inspires a movie, a movie inspires a game, and so on), not to mention the ways it can all interact and integrate. Yet times are not as rosy for content producers, especially in the ‘traditional’ sense.

Producing content, any content – music, movies, games, literature – used to be a significant financial undertaking. A large amount of hardware, space and expertise were required, and that meant money. Investments, naturally, would only go to the content that would be deemed by a number of people (read: bosses) to be of the highest potential to get return on investment. Judgements like this would depend on a lot of factors, but it all comes down to how big (or deep-pocketed) the potential audience is, and what the sales history is for similar products.

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