Archive | February 2013

[Manic Monday] Making Money From YouTube

Many stories have circulated the Internet on how this person or that person has made money by simply putting up a video on YouTube, getting many views, and in turn receiving a good amount of money from advertising placements. The most recent example of this would be PSY raking in about $8 million of ad revenue from YouTube, for pretending to ride a horse to an infectious rhythm. But let’s face it, we’re not all destined to be a Korean pop star, but it doesn’t mean we can’t pave the way to make a bit of our own cash through YouTube.

YouTube Indonesia opened up their Partner Program a few months ago, to accommodate original video creators looking to monetize their content on YouTube rather than just simply posting stuff for the hell of it (which you still can, of course, but make sure you’re sober).

Read the rest of the post at Dailysocial.


[Manic Monday] Using NFC To Distribute Your Music – And More

Near-field communication, otherwise known as NFC, is still somewhat of a mystery to most. It’s often touted as the ‘killer’ new feature of some app or phone, as it is gradually being integrated with some high-end phones (and even some mid-range phones), although most of the world still has no real use for it. The most notable use of NFC is of course mobile payment systems like Google WalletIsis and some Visa or Mastercard-driven programs in Europe, Singaporeand Korea.

NFC is creeping into the entertainment world as well, with Nokia’s use of NFC tostream music wirelessly to external speakers and eventually to other appliances(not necessarily for entertainment), but has hardly been embraced by the entertainment world as an enabler technology. Outside of some examples of music services using NFC technology (Widi Asmoro has made a helpful example of how NFC technology is used to distribute music from a website, and stream it to a Nokia 360 wireless speaker here), nobody else in Indonesia has taken advantage of NFC technology to try spreading music – when it’s actually very easy.

Read the rest of the post on Dailysocial.

[Manic Monday] Using Customer Relationship Management To Engage Your Fans – And Customers

Customer Relationship Management, usually known as CRM, is something that has actually been around for a while, and becoming increasingly scrutinised by businesses planning to expand their consumer-facing business to the next level. It takes the concept of customer service, where usually a customer interacts on a one-to-one basis with an officer of a company tasked with, well, taking care of the customer, employs the scalability of digital technology and deploys it on a larger scale.

Let’s take for instance, a web hosting company. A web hosting company’s customer service team would take various calls and complaints from customers, from questions about signing up to troubleshooting a Linux installation on the co-hosted server. An ideal CRM system would take all this input, assign priorities and difficulty levels to each issue, and direct it to the appropriate response channel. Questions about buying a domain name would be replied automatically by a ‘how-to’ guide, and only the more difficult issues would be directed to actual human officers, hence decreasing the required response load but expanding the capability to receive calls and issues. An ideal CRM system would also open up potential sales leads or deliver relevant marketing information, all based on customer data and activity/purchase history.

Read the rest of the post on Dailysocial.