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[Manic Monday] Lisensi Musik Untuk Layanan Digital

Menjalankan bisnis yang melisensikan sesuatu untuk layanan-layanan digital tidaklah mudah. Pertama, karena dasar hukum bisnis lisensi tergantung pada perlindungan hak kekayaan intelektual, yang nyatanya sangat tergantung pada keseriusan pemerintah setempat dalam pelaksanaannya; terlebih lagi adanya perbedaan regulasi di setiap negara, meski berbagai upaya untuk menstandarkannya melalu badan-badan seperti WIPO sudah dilakukan. Bisnis lisensi juga intinya adalah bisnis yang berdasarkan izin, yang bergantung pada kontrol dan kepercayaan – dua hal yang sulit ditegakkan di ranah internet.

Musik adalah salah satu hal yang sangat rumit untuk dilisensikan ke ranah digital. Dalam satu rekaman suara lagu saja, ada dua hak inti yang terkandung di dalamnya, yaitu: hak atas rekaman suaranya sendiri (yang berkait dengan proses rekaman, produser, artis, sound engineer, pemain musik, penyanyi latar, dan sebagainya), dan hak karya cipta lagu (yang terkait ke ciptaan lagunya sendiri, sang pencipta lagu/komposer). Pada awal maraknya layanan digital, banyak perusahaan rekaman harus merevisi semua kontrak-kontraknya dengan para artisnya, yang sebelumnya hanya mencantumkan distribusi musik melalui kaset, CD dan piringan hitam, untuk memasukkan berbagai format digital yang sudah maupun belum diciptakan.

Baca selanjutnya di Dailysocial.

[Manic Monday] Making Money From YouTube

Many stories have circulated the Internet on how this person or that person has made money by simply putting up a video on YouTube, getting many views, and in turn receiving a good amount of money from advertising placements. The most recent example of this would be PSY raking in about $8 million of ad revenue from YouTube, for pretending to ride a horse to an infectious rhythm. But let’s face it, we’re not all destined to be a Korean pop star, but it doesn’t mean we can’t pave the way to make a bit of our own cash through YouTube.

YouTube Indonesia opened up their Partner Program a few months ago, to accommodate original video creators looking to monetize their content on YouTube rather than just simply posting stuff for the hell of it (which you still can, of course, but make sure you’re sober).

Read the rest of the post at Dailysocial.


[Manic Monday] Using NFC To Distribute Your Music – And More

Near-field communication, otherwise known as NFC, is still somewhat of a mystery to most. It’s often touted as the ‘killer’ new feature of some app or phone, as it is gradually being integrated with some high-end phones (and even some mid-range phones), although most of the world still has no real use for it. The most notable use of NFC is of course mobile payment systems like Google WalletIsis and some Visa or Mastercard-driven programs in Europe, Singaporeand Korea.

NFC is creeping into the entertainment world as well, with Nokia’s use of NFC tostream music wirelessly to external speakers and eventually to other appliances(not necessarily for entertainment), but has hardly been embraced by the entertainment world as an enabler technology. Outside of some examples of music services using NFC technology (Widi Asmoro has made a helpful example of how NFC technology is used to distribute music from a website, and stream it to a Nokia 360 wireless speaker here), nobody else in Indonesia has taken advantage of NFC technology to try spreading music – when it’s actually very easy.

Read the rest of the post on Dailysocial.

[] Cornetto Summer Ice Cream Festival

Cornetto Summer Ice Cream festival kemarin digelar di Taman Krida Loka, Senayan pada hari Sabtu, tanggal 14 Juli 2012, dan menyulap area sekitar Gelanggang Renang Senayan tersebut menjadi penuh warna.. dan penuh es krim :). Banyak acara dan permainan menarik ditawarkan pada pengunjung yang bisa datang hanya dengan membayar HTM Rp 40,000 atau membeli Cornetto 5 potong saja, seperti – Battle Of The Bands, Cornetto Open Cinema, Cornetto Sing A Long, Summer Style, Cornetto Summer Fun dan Cornetto Lounge. Pengunjung yang mendaftar akan mendapatkan gelang RFID Cornetto gratis, yang bisa digunakan untuk foto di Photobooth, dan check-in ke semua permainan yang disediakan. Setiap check-in dan foto akan dihitung poin, dan kalau poinnya cukup bisa ditukar dengan lebih banyak lagi merchandise Cornetto gratis!
Terdapat juga banyak acara musik dari Drew, The S.I.G.I.T, Pure Saturday, Andien, Maliq N D’Essentials, Endah N Resa, Hivi, dan DEV.

Kalau mau liat foto-fotonya, bisa liat di blog atau di halaman Google+

[Music Monday] Does The Average Consumer Care About Legal, Digital Music?

Before I go on with this article, let me be clear – most references are anecdotal; I don’t have a survey or research results to refer to. But I think this will ring true to most consumers of digital entertainment – not many of us, including me, think of the legal aspects of something we want to hear/view/play. Having worked in intellectual property based-industries for some time, I avoid pirated content and always try to find legal ways to get music, movies and software. Full disclosure – I’ve done my fair share of downloading and torrenting, and I often download TV shows that have not aired in Indonesia, and sometimes movies I missed watching in the cinema. I’m no saint.

I’ll admit that I avoid illegal music and software, because I know what goes on behind the scenes and how they make their money. I also feel less guilty (but guilty nonetheless) about downloading TV and movies because I also know how they actually make their money (and outside of the cinema, it’s based on upfront royalties, advertising revenue share, cable subscription share, and so on). I’ll probably write more on that later… but here’s the point: I happen to have insight into these industries. What of the average consumer who does not?

Read the rest of the post on Dailysocial.

[Music Monday] NKOTBSB: A Great Impulse Buy For Digital Music

For weeks and days heading up to the NKOTBSB concert in Jakarta last Friday, longtime fans have been racking up YouTube views of their videos, and radio stations have been playing songs from NKOTB and Backstreet Boys to prime everybody up for enjoying the concert. Needless to say, on June 1 evening Jakarta time, Twitter was awash with people tweeting from the concert and sending whatever pics they can to share with their friends. The show was a success, but what can we learn and exploit from it?

One of the most basic principles of music marketing is to increase awareness and raise sales, a band or musician should do live shows direct in front of audiences. This applies to new or established artists – pushing a song for increased awareness is sometimes not enough through tv, radio and the internet; but a live show (especially if tied with met-and-greet sessions with fans and autograph sessions) would do a lot to reward fans, retain loyalty, and generate awareness and interest for people who have not previously heard of the band/musician. Bands would tour tirelessly around their country – and around the world – as a way to promote themselves and their most latest album. The music labels in charge would also arrange time for the band/musician to meet with the press, to make sure they get more exposure.

Read the rest of the post at Dailysocial.

[Music Monday] So You’ve Got A Band. Now What? Make A Website?

Despite all the doom and gloom you might hear in the music industry lately about how it’s more difficult to sell albums, it’s actually a great time to be a band or musician. Whatever the type of your music, you could probably record most or all of your music on your computer, with adequate quality also. And if you don’t have your own computer, most small-to-medium sized music studios already use a computer to do most of the heavy work, and cost less to rent.

From the software point of view, there are many software suites you can use to record, mix, and make a CD master, even free ones, and the Internet offers various paid and free audio libraries to enhance the recording, whether it be a sound effect or a drum loop. Just make sure you can use it for your own music (just make sure it’s totally free or ask permission from the owner). You can even write and share the musical notation of your songs online.

 Read the rest of the post on Dailysocial.

[Music Monday] Why Music Download Stores Won’t Work In Indonesia

The more I think of it, the more I think that many music services – at least in Indonesia – are going about it the wrong way. Since 2008, Indonesia has had a number of online music download stores. Various business models were tried – an ISP tried ISP billing, telcos tried charging via SMS, and some others even had a choice of payment systems; either through SMS or electronic voucher. Investments in (quite expensive) hosting and delivery systems were made, in an attempt to replicate what seemed to work overseas – the music download. Essentially, users will pay for a song that they want, and only the song that they want, and download it to their choice device. Most services were required to implement digital rights management (DRM) as a way to circumvent unauthorized copying, and the files themselves were usually confined to the device that downloaded the file.

Needless to say, it didn’t work. It has never delivered the results that the music industry wants, that’s for sure.

Read the rest of the post at Dailysocial.

[Music Monday] Wait, You Can Make Money For Music From The Internet?

The [recorded] music industry has been in very dark days lately, especially in Indonesia – I’ve frequently written about the current situation so I won’t revisit it. But the breakdown is this: there is currently no real way the [recorded] music industry can make money from their work. CD sales are diminished, music through mobile is going through a crisis, and there’s not really an online music store worth mentioning. But this does not mean that the internet cannot make money for you, the musician or music label.

I’ll admittedly be broad about this – I won’t say there are a million ways to make money for music directly from the Internet, but there are definitely a lot of ways to make sure the Internet works for you and gets you that much-needed money. Music may be virtually free for most music listeners, but it doesn’t mean making the music you want does not cost money. Even downloading Audacity or Gamelan will take some money off your internet bill. Trying to pitch to a music magazine to cover your band may not cost money but bringing along coffee for the journalists goes a long way. And so on. Even if you’re a self-proclaimed indie artist that does not want to spend money, eventually you’d need money for food, right?

Read the rest of the post on Dailysocial.

Microsoft Campfire Singapore with

This Friday to Saturday, will be in Singapore to support Microsoft Campfire, a 2-day event for developers, designers, UX experts and entrepreneurs. This event is supported by e27, who will also be holding their Echelon 2012 Singapore Satellite event on Day 2. This event will be held on April 13-14, 2012 at *Scape Orchard Link Singapore.

Now it’s not too late to register, so if you’re interested, you can register here – powered by

(original blog post here)