[Manic Monday] Rethinking The Movies, With A Digital Twist

The movie and cinema has been around for at least 100 years already, and by principle it remains largely unchanged. A camera records sequential images upon a medium, which is then duplicated, and spread to locations with projectors and screens. The sequence of images is projected onto a screen. The technology has definitely progressed light years from those old hand-operated cameras, the medium is in a major shift from celluloid to digital (not to mention the advances in post-production technology, from sound, cinematography to CGI), and the ‘locations’ are now highly-specialized buildings, with comfortable seating, optimized screens and powerful cinema projectors. But the essence remains the same.

The arrival of broadcast television did not turn the movie industry upside down – the moving picture industry expanded into highly specialized fields in moviemaking and TV production (among others). Although the TV is probably one of the 20th century’s most recognizable – and most ubiquitous – feature, it never supplanted the cinema as a form of audiovisual entertainment – if ever, TV became a marketing tool to get people in cinemas on a movie opening day. And of course, TV airings of the same movie far after the cinema release enabled residual income and thus adding to the movie producer’s income.

Read the rest of the post on Dailysocial.

About barijoe

Failed Musician, Reformed Gadget Freak and Eating Extraordinaire.

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