[Manic Monday] Rethinking The Movies, With A Digital Twist
The movie and cinema has been around for at least 100 years already, and by principle it remains largely unchanged. A camera records sequential images upon a medium, which is then duplicated, and spread to locations with projectors and screens. The sequence of images is projected onto a screen. The technology has definitely progressed light years from those old hand-operated cameras, the medium is in a major shift from celluloid to digital (not to mention the advances in post-production technology, from sound, cinematography to CGI), and the ‘locations’ are now highly-specialized buildings, with comfortable seating, optimized screens and powerful cinema projectors. But the essence remains the same.
The arrival of broadcast television did not turn the movie industry upside down – the moving picture industry expanded into highly specialized fields in moviemaking and TV production (among others). Although the TV is probably one of the 20th century’s most recognizable – and most ubiquitous – feature, it never supplanted the cinema as a form of audiovisual entertainment – if ever, TV became a marketing tool to get people in cinemas on a movie opening day. And of course, TV airings of the same movie far after the cinema release enabled residual income and thus adding to the movie producer’s income.
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